AI search for small businesses
AI search is changing how people find businesses. Customers ask questions in tools like ChatGPT, Perplexity and Google's AI overviews and act on the answers. The good news is that the basics that win in AI search are the same basics that win in regular search: clear, useful, specific content.
How it is different
AI tools answer the question directly instead of sending people to ten links. If your business is part of the answer, you get the customer. If not, you do not.
What still matters
Clear pages, real expertise, honest reviews and a website that loads quickly. None of this has changed.
What is new
AI tools prefer content that is structured, specific and easy to extract. Long, vague pages get ignored. Short, well-organised pages with clear answers do well.
Where to start
Look at the questions customers ask before they buy. Make sure each one has a clear, specific page on your site. That single change does most of the work.
How to show up in ChatGPT
Learn practical ways to help your business show up in ChatGPT and other AI search tools with clearer, more useful content.
AI SEO for small businesses
Improve small business visibility in Google and AI search with practical AI SEO tactics, structured content and clearer website pages.