Resources / Tools

Best AI tools for email marketing

Most email platforms now have AI features built in. Before buying a new tool, check what your current platform already offers. The integration usually beats a standalone tool.

By Nextward Editorial

Mailchimp

Includes AI for subject lines, content suggestions and send time optimisation. A reasonable default for small businesses already using it.

Brevo

Combines email, SMS and basic CRM features with AI for content and segmentation. Good value for small teams.

Klaviyo

Strong choice for ecommerce. The AI features focus on segmentation, predictive sending and product recommendations.

ConvertKit

Built around creators and small audiences. The AI features help with subject lines and rewriting copy.

Standalone writing tools

ChatGPT or Claude can draft a full email faster than most platform assistants. A common pattern is to draft in a general assistant and paste the final version into your email tool.

Start here

Start with the assessment.

It only takes 5 minutes and you'll get a clear plan for what to do next.

Start now